E-Commerce Platform
Tru Hair
A brand-aligned e-commerce redesign that unified online and offline presence, delivering a 37.9% increase in conversions within the first month.
+3.9% Sessions increase
+37.9% Purchase increase
+1.3% Page views increase
Service
Website Design & Development
Year
2024
Category
E-Commerce Platform
Status
Completed
Service
The old experience was difficult to navigate on mobile, the checkout journey had unnecessary friction, and the site was not capturing the full value of its search traffic.
Our Solution
We created a mobile-first e-commerce system with clearer product storytelling, a simplified checkout, a stronger content structure, and a technical SEO foundation built for sustainable growth.
What We Delivered
E-commerce strategy
UX and UI design
Mobile-first development
Checkout optimisation
Technical SEO setup